- 360 Platform Scope
- Add-on Modules
- Club Type
Subscriptions have become everyday with almost 90% of British people subscribing to at least one
Operators now have a choice with GladstonePay to other both traditional Direct Debit or Recurring Card Payments (via continuous payment authority) for their membership collections. Recurring card payments often referred to as a continuous payment authority. RCP (or CPA) is an authorisation provided by the customer that permits the operator to take payments from them by either debit or credit card, just think Netflix, Amazon Prime and Transport for London for automatic Oyster top-ups.
These payments will remain in force until the customer cancels the arrangement. They can be set up online, in centre or over the phone. To give the operator a Continuous Payment Authority on a card account, the customer provides their debit or credit card details (rather than their bank details, which would normally be used to set up a Direct Debit).
RCP is a common way to take recurring payments from customers. They provide businesses with regular sales opportunities and predictable cash flow. Payments are charged automatically and customers receive their orders without any extra activities. They are particularly good for:
If a member later decides to cancel their subscription unlike Direct Debit where the membership just stops, all is not lost with RCP. As the member calls into the centre to cancel their payment, it gives the membership team a final chance to reconnect, perhaps intervene with an offer of a downgraded or off-peak membership to retain the customer putting the operator in control.