- 360 Platform Scope
- Add-on Modules
- Club Type
Subscriptions have become everyday with almost 90% of British people subscribing to at least one
Operators have a choice with GladstonePay to other both traditional Direct Debit and Recurring Card Payments (via continuous payment authority) for their membership collections. RCP (or CPA) is an authorisation provided by the customer that permits the operator to take payments from them by either debit or credit card, just think Netflix, Amazon Prime and Transport for London for automatic Oyster top-ups.
These payments will remain in force until the customer cancels the arrangement by contacting the operator. They can be set up online, in centre or over the phone the difference is the customer provides their debit or credit card details (rather than their bank details, which would normally be used to set up a Direct Debit). RCP provides businesses with regular sales opportunities and predictable cash flow. They are particularly good for:
If a member decides to cancel their subscription unlike Direct Debit where the payment just stops right with their bank. A customer with an RCP payment in place will need to contact the centre to end their contract. It gives your membership team a final chance to reconnect with the customer such as, offering an 'off-peak' or 'streaming only' membership to help manage attrition.