MoveAnywhere Service Overview

About MoveAnywhere

The MoveAnywhere interactive Live Streaming platform is designed to expand the reach of fitness and activity classes beyond the confines of the studio whether at a club or anywhere else.
Now that the online revolution is here to stay together with home fitness, MoveAnywhere is the route to being able to offer digital or blended experiences to your customers. But that’s where the value provided by the mainstream and ‘off-the-shelf’ ‘bolt-ons’ ends. It enables operators to build connections with new members as well as capturing PAYG browsing customers, increasing revenue and maintaining a tight social connection with the club/facility.
One of the most powerful features of a modern digital platform together with Gladstone's forthcoming 'Signify' consumer app lets the ‘product’ do the selling using purchase-psychology and product-nudging. This new breed of SaaS software with its smart digital design and behaviour change nudges optimise the AARR ‘funnel’ (acquisition, activation, revenue, retention) with features such as 'go book again’ or ‘go join' as well as personalised recommendations.  
Combine this with today's MobilePro offering customers can have direct access to the livestream platform and receive push notifications from the cock-pit. Together with new blended subscription types operators can utilise the Gladstone LMS to deploy loss aversion tactics like no-show and cancellation fees, online credit, recurring card payments, reminders and calendar sync all working together to increase customer commitment and retention.
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What will my customers see?

Customers entering the platform will be defaulted to the operators branded portal showcasing the classes on offer from their membership provider front and centre.

What metrics are captured?

MoveAnywhere provides comprehensive reporting metrics:

  • CRO (conversion rate optimisation)
  • % sign up to book within seven days
  • repeat book within seven days
  • WACs ( weekly active users )
  • ARPU (average revenue per user)
  • Cohort decay/retention charts (by lead source, month, activity, geography)

Increase Reach with Digital

Option to gain new incremental income by promoting your classes to thousands of active people by offering your classes in the world's largest online marketplace.

Any PAYG customer will be able to find and book classes your classes which will generate additional income and build brand excellance.  (at the operators discretion,

Although both content types (on-demand and livestreaming) offer the benefits of providing variety and convenience to the user, livestreaming brings more advantages that can drive better customer engagement and value in the long term. That is because the booking appointment drives motivation to attend, the interactive and conversational functionality allows for direct communication in real-time, and the nature of ‘live’ delivers an energising effect that no recorded content can replicate.

Download Guide: Which service is right for you?

The MoveAnywhere service is designed to deliver the following key offerings to operators: 


  • MoveAnywhere can be operated as both a 'streaming' and 'on-demand' portal 
  • It provides operators with the ability to upload their own on-demand content to supplement live streamed classes
  • Provides clubs and operators with additional revenue streams and new types of subscription up-sells
  • It offers fully integrated join-up process from the Gladstone LMS in either a PAYG or an Integrated membership model
  • Option #1 - Pay as You Go, not integrated. Operators send a link to their customers which takes them to their MoveAnywhere branded web page, the consumer enters their details and signs up.  The consumer will be charged on a PAYG basis to access the operators classes. There is currently no charge for setup at this time.
  • Option #2 - Pay as You Go, integrated. This streamlines the consumer experience so that the customer uses their Connect login details to access the MoveAnywhere services which are passed through using the MWS Connector.  Classes are charged to the customer on a PAYG rate set by the operator. 
  • Option #3 - Membership Integrated. Using the same streamlined consumer sign-up process via Connect and MWS, the operator has the ability to include their classes within their chosen subscription offerings.

You wouldn't open a new venue by committing to only being able to offer a singularly priced membership, so why would you risk entrapping yourself in future by doing so when launching a digital offering? By building in flexibility to your methods of revenue generation, you are future-proofing yourself against the rapid changes that can take hold of both the industry and the digital economy.

Providers should consider their tools, resources and training to that help instructors to navigate the technical aspects of quality livestream delivery as well as the craft. That includes supportive materials on lighting, sound, music, environment setup and equipment that can enhance the overall experience. Additionally the Gladstone Shop is offering white-label home fitness kits, which can be branded and marketed by operators to their home fitness subscribers as an additional retail revenue stream.  To enquire about this programme speak to a member of team at the Gladstone shop.

Visit Shop

The MoveAnywhere platform is hosted on one the worlds leading livestream services, Zoom.  Mitigating any concerns over security issues and unauthorised access is vital, MoveAnywhere uses dynamic URLs as well as strong control of the camera view and secure payment processing.

Operators will require BPM, EyeQ as well as the MWS Connector to use Delivery Options 2 & 3 in order for the consumer to utilise their Connect account for streamlined access to the platform. A tile can be supplied to operators with MobilePro to facilitate access to the platform directly from the mobile app. For new installations of BPM, EyeQ and MWS operators will be required to use the Gladstone Threadneedle platform release.  To utilise recurring card payments within the Gladstone LMS and MobilePro, operators will require GladstonePay.  

Gladstone have chosen to partner with MoveGB to deliver a streaming solution to its operators. MoveGB were originally founded in Bath, UK in 2013, and are now one of the fastest growing fitness companies in the world. Their founder is one of the world's leading experts in exercise adherence and retention strategies for the health and leisure sector.
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