MoveAnywhere Service Overview
About MoveAnywhere
What will my customers see?
Customers entering the platform will arrive directly into a branded portal showcasing the digital experiences on offer from their membership provider, front and centre. Customers can also choose to attend Myzone compatible classes where they see the Myzone badge.
What metrics are captured?
MoveAnywhere provides comprehensive reporting metrics:
- CRO (conversion rate optimisation)
- % sign up to book within seven days
- repeat book within seven days
- WACs ( weekly active users )
- ARPU (average revenue per user)
- Cohort decay/retention charts (by lead source, month, activity, geography)
Increase Reach with Digital
Operators can opt-in to take advantage of additional incremental revenue from the world's largest online marketplace, by publishing digital classes and experiences beyond the reach of the local community. Using the power of the internet operators can attract new PAYG customers to grow brand reputation through publishing unique digital content across the web. (at the operators discretion)
Moveanywhere supports integration with Myzone:
- MoveAnywhere can be operated as both a 'streaming' and 'on-demand' portal
- It provides operators with the ability to upload their own on-demand content to supplement live streamed classes
- Provides clubs and operators with additional revenue streams and new types of subscription up-sells
- It offers fully integrated join-up process from the Gladstone LMS in either a PAYG or an Integrated membership model
Although both content types (on-demand and livestreaming) offer the benefits of providing variety and convenience to the user, livestreaming brings more advantages that can drive better customer engagement and value in the long term. That is because the booking appointment drives motivation to attend, the interactive and conversational functionality allows for direct communication in real-time, and the nature of ‘live’ delivers an energising effect that no recorded content can replicate.
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- Option #1 - Pay as You Go, not integrated. Operators send a link to their customers which takes them to their MoveAnywhere branded web page, the consumer enters their details and signs up. The consumer will be charged on a PAYG basis to access the operator’s classes. There is currently no charge for setup at this time.
- Option #2 - Pay as You Go, integrated. This streamlines the consumer experience so that the customer uses their Connect login details to access the MoveAnywhere services which are passed through using the MWS Connector. Classes are charged to the customer on a PAYG rate set by the operator.
- Option #3 - Membership Integrated. Using the same streamlined consumer sign-up process via Connect and MWS, the operator has the ability to include their classes within their chosen subscription offerings.
You wouldn't open a new venue by committing to only being able to offer a singularly priced membership, so why would you risk entrapping yourself in future by doing so when launching a digital offering? By building in flexibility to your methods of revenue generation, you are future-proofing yourself against the rapid changes that can take hold of both the industry and the digital economy.
Providers should consider their tools, resources and training to that help instructors to navigate the technical aspects of quality livestream delivery as well as the craft. That includes supportive materials on lighting, sound, music, environment setup and equipment that can enhance the overall experience. Additionally the Gladstone Shop is offering white-label home fitness kits, which can be branded and marketed by operators to their home fitness subscribers as an additional retail revenue stream. To enquire about this programme speak to a member of team at the Gladstone shop.
The MoveAnywhere platform is hosted on one the worlds leading livestream services, Zoom. Mitigating any concerns over security issues and unauthorised access is vital, MoveAnywhere uses dynamic URLs as well as strong control of the camera view and secure payment processing.
Operators will require BPM, EyeQ as well as the MWS Connector to use Delivery Options 2 & 3 in order for the consumer to utilise their Connect account for streamlined access to the platform. A tile can be supplied to operators with MobilePro to facilitate access to the platform directly from the mobile app. For new installations of BPM, EyeQ and MWS operators will be required to use the Gladstone Threadneedle platform release. To utilise recurring card payments within the Gladstone LMS and MobilePro, operators will require GladstonePay.
Gladstone have chosen to partner with MoveGB to deliver a streaming solution to its operators. MoveGB were originally founded in Bath, UK in 2013, and are now one of the fastest growing fitness companies in the world. Their founder is one of the world's leading experts in exercise adherence and retention strategies for the health and leisure sector.
Read more:
- What's better when it comes to online fitness classes: On-demand or live-stream?
- The secret lockdown fitness revolution - check out the survey
- Home workouts and online fitness classes that can support better mental health - read